Why YouTube is Extremely Powerful for Digital Marketing

Many businesses have ignored YouTube marketing for a long time. I think that YouTube is a great platform to connect with your potential prospects.

YouTube is the 2nd largest search engine, and has 1.3 billions users. Most businesses focus on other social media platforms, and don’t realize that YouTube can bring a lot of new eyeballs to their businesses.

It is very easy to get started on YouTube. Many people think that you need a expensive equipment, but this isn’t true. You can use your smartphone camera and a $20 microphone to start making videos

To start to get paying customers from YouTube there is one main strategy that will help you achieve this. This strategy is to give many pieces of free educational content that gives value to your audience, before you try to sell them something.

I think that most of us would agree that trust is one of the key factors of doing business. If you build an audience and provide value to them they will trust you. Once you get their trust you can direct them to your business. Since they already know of all the value that you provide in your videos they are more likely to buy from you.

Building an Audience on YouTube

One of the best ways to gain an audience on your YouTube channel is to focus your channel on one main topic. If you do this people will more consistently watch your YouTube channel.

Now that YouTube is such a busy platform it is important to stand out so that you can get noticed. An important tip to stand out is to provide original quality content. You should never copy someones content. The reason that you shouldn’t do this is because they most likely have a bigger audience than you, so when people look for that topic they will see their video and not yours.

A powerful way to get your audience to trust you and to come back for more is to interact with them. Reply to their comments and make sure to answer any questions they have. This will make them feel like they are interacting with you more than just watching you behind the camera.

Form your identity on YouTube. You want to make sure that people will recognize you when they see your channel. A great way to build your identity is to add a logo and a channel banner.

A great way to increase your following, not only on YouTube but on other platforms as well, is to promote your channel on other social media platforms. This will also help you strengthen your identity and get more eyeballs.

A key to getting YouTube to recommend your videos to potential viewers is to upload consistently. Uploading once a week will provide your viewers with a good amount of content and will also let YouTube know that you are active. It will hurt your channel if you randomly upload and don’t follow any consistency.


I hope that after reading this you have got some great ideas to start growing your business with YouTube! Please comment any questions that you have down below and I will try to answer them as quickly as I can. Happy recording!